BRAND: CADBURY - SILK
BREIF: Launching the new variant of silk - Orange peel and Almond in modern and traditional trade.
BIG IDEA: Make new variant appealing by dramatizing its ingredients.
CREATIVE APPROACH: Attract shopper who is end user by creating an exciting visual which talks about the brand equity and new variants.
KEY VISUAL:
BREIF: Launching the new variant of silk - Orange peel and Almond in modern and traditional trade.
BIG IDEA: Make new variant appealing by dramatizing its ingredients.
CREATIVE APPROACH: Attract shopper who is end user by creating an exciting visual which talks about the brand equity and new variants.
KEY VISUAL:
Modern Trade Elements: Gandola
FSU
Shelf Glorifier
Parasite
Sampling Tray
Traditional Trade Elements: Banner
Standee
Table top
Home delivery Card
BRAND: CADBURY - OREO CHOCO-CREME
BREIF: Launching new OREO choco-creme across modern and traditional trade.
BIG IDEA: To showcase fun, happiness and togetherness inside each cookie as OREO is all about family bonding.
BREIF: Launching new OREO choco-creme across modern and traditional trade.
BIG IDEA: To showcase fun, happiness and togetherness inside each cookie as OREO is all about family bonding.
CREATIVE APPROACH: Creating visual of family bonding inside each cookie of the new flavor.
KEY VISUAL:
Modern Trade Elements - Gandola
Dump bin
FSU
General Trade Elements - Inflated Dangler
Window Display
BRAND: CADBURY - TANG
BREIF: Making all three variants of TANG visible in the market.
BIG IDEA & CREATIVE APPROACH: Creating an appealing visual by showing the juice blast coming out from the fruit it self.
KEY VISUAL:
BREIF: Making all three variants of TANG visible in the market.
BIG IDEA & CREATIVE APPROACH: Creating an appealing visual by showing the juice blast coming out from the fruit it self.
KEY VISUAL:
Arch Gate & Gandola
Dump Bin
Counter Top
Window Display
Orange Flavour Banner
FSU
Mango Flavour Banner
FSU
BRAND: CADBURY - TOBLERONE
BREIF: Launching of a global iconic brand "TOBLERONE" as a premium gifting solution across modern trade.
BIG IDEA: Merging the gift bow with the unique triangular shape to position the brand as unique gift.
CREATIVE APPROCH: Attract and engage the target group by creating an excitement through his or her shopping journey at modern trade.
KEY VISUAL:
Gate
FSU
Gandola & Aisle Header
Shelf Glorifier
Spactacular
Toblerone Studio
Bagage Tokan
Bascket 3D sticker
Escalator
BRAND: CADBURY - 5STAR
BREIF: To re-launch much improved 5star with new positioning.
BIG IDEA: To position 5 Star as an enabler to think free – ‘WHY NOT’
CREATIVE APPROACH: To connect with the youth at the shop floor level by giving it the freedom to express itself.
KEY VISUAL:
BREIF: To re-launch much improved 5star with new positioning.
BIG IDEA: To position 5 Star as an enabler to think free – ‘WHY NOT’
CREATIVE APPROACH: To connect with the youth at the shop floor level by giving it the freedom to express itself.
KEY VISUAL:
Gandola
FSU
Gravity Dispenser
3D Floor Graphic
Window Display
Trolley Branding
BRAND: CADBURY - 5STAR
BREIF: Relaunch the brand with new reason to believe.
BIG IDEA: By using the fact that, Its soooo soft that it can surprise you!
CREATIVE APPROACH: Showing the softness and creating mouthfull caremelized imagery of the 5star by twisting it.
KEY VISUAL:
BREIF: Relaunch the brand with new reason to believe.
BIG IDEA: By using the fact that, Its soooo soft that it can surprise you!
CREATIVE APPROACH: Showing the softness and creating mouthfull caremelized imagery of the 5star by twisting it.
KEY VISUAL:
Gandola
Interactive Dangler
FSU
BRAND: CADBURY - CELEBRATIONS
BREIF: Position Celebrations as a preium gifting solution for Rakhi.
BIG IDEA: To create an imagery showcasing the occasion is "complete" with presence of the brand.
CREATIVE APPROACH: Merging the gift-bag and gift-tag with occasion imagery to position the brand as perfect and premium gift solution.
KEY VISUAL:
BREIF: Position Celebrations as a preium gifting solution for Rakhi.
BIG IDEA: To create an imagery showcasing the occasion is "complete" with presence of the brand.
CREATIVE APPROACH: Merging the gift-bag and gift-tag with occasion imagery to position the brand as perfect and premium gift solution.
KEY VISUAL:
Gift bag Gate
Gift Zone
Arch Gate & Gandola
FSU
Window Display
Window Glorifier
Sling
BRAND: CADBURY - CELEBRATIONS
BREIF: Celebrate diwali with Celebrations.
BIG IDEA: Making celebrations as an enabler of your wishing expressions.
CREATIVE APPROACH: Satin ribbon bow going across premium chocolate imagery and also enhancing the ingredients.
KEY VISUAL:
BREIF: Celebrate diwali with Celebrations.
BIG IDEA: Making celebrations as an enabler of your wishing expressions.
CREATIVE APPROACH: Satin ribbon bow going across premium chocolate imagery and also enhancing the ingredients.
KEY VISUAL:
Counter Top
Standee
Dangler
BRAND: CADBURY - BOURNVITA
BRIEF: Push brand through RTB across Modern Trade and traditional trade.
BIG IDEA: Milk gets stronger after mixing Bournvita in it as it adds extra Vitamin C, D and Iron which gives more energy, growth and stamina which is vital for your kids.
BRIEF: Push brand through RTB across Modern Trade and traditional trade.
BIG IDEA: Milk gets stronger after mixing Bournvita in it as it adds extra Vitamin C, D and Iron which gives more energy, growth and stamina which is vital for your kids.
CREATIVE APPROACH: Visually showing what one cup of bournvita milk can achieve.
KEY VISUAL:
KEY VISUAL:
Gandola
Escalator Branding
Aisle Branding
Gate
Window Display & Running shelf strip
Retailer Utility - Wall Clock
Retailer Utility - Couter top
BRAND/MARKET: FOODHALL
BREIF: FoodHall is a premium shop. Create reason for more people to walk in.
BIG IDEA: Creating a gifting festival where you can buy many premium products to gift your loved ones.
BREIF: FoodHall is a premium shop. Create reason for more people to walk in.
BIG IDEA: Creating a gifting festival where you can buy many premium products to gift your loved ones.
CREATIVE APPROACH: Placing empty basket visual with red ribbon on potential gifting articles.
KEY VISUAL:
Gift Tag
Trolley Branding
Shelf Strip
Walk through Gift Zone
BRAND: PROCTER & GAMBLE - WHISPER
BREIF: Category management of feminine care section. This is one category where shopper will spend minimum time. How to help shopper to get through their needs in minimum time.
BIG IDEA: Rearrangement of products according to their price, size and usage. Also providing paper bag so shopper can easly put their product in it and can trolly across the shop without any guilt.
BREIF: Category management of feminine care section. This is one category where shopper will spend minimum time. How to help shopper to get through their needs in minimum time.
BIG IDEA: Rearrangement of products according to their price, size and usage. Also providing paper bag so shopper can easly put their product in it and can trolly across the shop without any guilt.
Pull out Tray
Close-up
